Led Zeppelin III's original vinyl edition was packaged in a gatefold sleeve with an innovative cover, designed by Zacron, a multi-media artist whom Page had met in 1963 whilst Zacron was a student at Kingston College of Art.
The cover and interior gatefold art consisted of a surreal collection of seemingly random images on a white background, many of them connected thematically with flight or aviation (as in "Zeppelin").
Behind the front cover was a rotatable laminated card disc, or volvelle, covered with more images, including photos of the band members, which showed through holes in the cover.
Zacron claimed that Page telephoned him to express his satisfaction with the results, saying "I think it is fantastic". However, in a 1998 interview Page described the results as a disappointment:
“I thought it looked very teeny-bopperish. But we were on top of a deadline, so of course there was no way to make any radical changes to it. There were some silly bits—little chunks of corn and nonsense like that.”
Led Zeppelin were an English rock band formed in London in 1968. The group consisted of guitarist Jimmy Page, singer Robert Plant, bassist and keyboardist John Paul Jones, and drummer John Bonham (†). The band's heavy, guitar-driven sound, rooted in blues and psychedelia on their early albums, has earned them recognition as one of the progenitors of heavy metal, though their unique style drew from a wide variety of influences, including folk music.
Although the group was initially unpopular with critics, they achieved success with albums such as Led Zeppelin (1969), Led Zeppelin II (1969), Led Zeppelin III (1970), Led Zeppelin IV (1971), Houses of the Holy (1973) and Physical Graffiti (1975). 'Stairway to Heaven' is among the most popular and influential works in rock music.