Iain McCaig, a Jethro Tull fan and artist, collaborated closely with Ian Anderson to craft the album art for "Broadsword and the Beast." Their goal was to visually encapsulate the album's essence, resulting in an intricate work of symbolism.

McCaig drew inspiration from early discussions and a cassette containing Ian Anderson's evolving compositions. This propelled him on a creative journey to capture the heart of the music. The collaboration between Anderson and McCaig sparked numerous ideas, leading McCaig to sketch an image of a bard tormented by a pan pipe-playing creature. This creature, a "fey little fellow," emerged as the central 'Beastie' figure of the cover